Only Drinks

Drinks and Cocktails guides and resources

Image taken on 2009-07-25 21:19:01 by Geoff LMV.

This latest report on blended whisky has been packaged with our corresponding report on malt whisky to provide you with a comprehensive insight into both markets. Which means you buy one and get the other half price!

Global market review of blended whisky

This brand new report, the Global market review of blended whisky, looks at what is happening to blended Scotch in emerging and mature markets.

We examine their opportunities and challenges, and ask the question; is the industry correct in believing that blended whisky will enter a new golden age via the potential in the economies of Brazil, Russia, India and China (BRIC)?

We examine whether there has been a change in the nature of whisky marketing, and answer questions such as :

· Is blended Scotch (r)evolutionary or simply resilient?

· If the ‘purist view’ is falling away, what is it being replaced with?

· Can the same approach be made to work both in the eager new markets, and the sluggish mature markets?

Brand image, self-image and innovation are addressed, plus we take a look at the role of, and the opportunities for ‘smaller’ brands.

Interviews with key executives from the top players in the industry are a main focus of the report, and we provide commentary from executives at J&B, Chivas Bros, Diageo, Whyte & Mackay, Burn Stewart, Cutty Sark and Beam Global among others.

The report discusses the issues around current shortage of supply of blended Scotch, and finally, we give a perspective on the future of this global category.

Global market review of malt whisky

This 2006 edition of malt whisky report has been written by Dave Broom, and provides malt whisky estimates by total volume for the major markets from 2000 to 2011. It examines the current state of play within the malt whisky category and discusses how distillers and brand owners are facing up to the next step-change in malt’s evolution; from sector to category and from product to brand. The report looks at the dilemma faced by brands in the UK where supermarkets rather than brand owners have dictated marketing strategies.

The author spoke with over 20 leading industry executives in producing this report. The extracts of their interviews provide unique viewpoints on the state of the industry, including executive commentary.

Malt whisky has been the most robust sector within Scotch whisky for over a decade and although it still makes up a small percentage of overall Scotch volumes (a maximum of 10% volume overall) its share of voice is considerably higher. Neil Macdonald, malts marketing director at Chivas Bros: “The UK is undoubtedly competitive and we have to fight for space but I do think we have turned a corner and although price promotion is inevitable we are trying to wean consumers away from it. We have managed to move The Glenlivet pricing up and since the breaking of the GBP20 barrier the category appears to have moved up. Certainly, GBP22.99 is a better position to be in than GBP19.99.”

Market coverage includes the major markets of France, US, UK, other markets including: Spain, Italy, Nordic Markets and Japan and emerging markets: Taiwan, China and India.

For more information kindly visit:

BharatBook, the leading information aggregator. We facilitate and support the business information needs. With over 90,000 reports, you can get instant access and insights on the studies in you for market research, corporate / strategic planning by providing the latest information in the form of reports, journals, magazines and databases on varied industries like automotive, oil and gas, shipping, textiles, pharmaceuticals, energy, banking, finance, insurance, risk management, country intelligence, consumer & durable goods, chemical and more your areas of interest. Contact us at +91 22 27578668 / 27579438 or email or our website

Soft drink consumption and its impact on human health is a highly controversial issue. Being a key contributor to obesity, excessive consumption of soft drinks is closely associated to severe health conditions such as heart attacks, cancer and strokes.

Obesity is one of the most evident and immediate effects of soft drinks consumption. People who consume more than one 12-ounce can of soft drink per day are more likely to gain up to 15 pounds on average per year. High intake of soft drinks is equal to excessive consumption of sugar in the form of fructose corn syrup that is contained in high amounts in each can of soda. Every time we consume an extra can of soda, we actually drink an additional 30 percent of sugar that should have been consumed within a week instead of a day. As a result, our body weight rises and we suffer from high cholesterol and triglyceride levels, along with numerous metabolic abnormalities.

Type 2 diabetes is also related to soft drink consumption. According to experimental and scientific evidence from a study that was performed between 1991 and 1999 by Harvard School of Public Health, women who consumed one or more soft drinks per day were twice more likely to develop type 2 diabetes than those who consumed less than one soft drink per day. When researchers replaced sugar-sweetened soft drinks with diet soft drinks in the study, the increased risk for type 2 diabetes was lowered. This suggested the positive correlation between soft drink consumption and type 2 diabetes.

Osteoporosis is another severe health condition to which soft drink consumption contributes significantly. Because of the excessive consumption of soft drinks, calcium levels in the blood are lowered, while phosphate levels are increased. This leads calcium to be pulled out of the bones and consequently a deficiency of vitamin K leads to osteoporosis. Soft drinks contain high amounts of phosphate, but no calcium at all.

Perhaps the most consistent finding in scientific experiments is the association between soft drink consumption and increased energy consumption. When we excessively consume soft drinks, the levels of energy increase in our body. This happens because our body needs extra energy from other foods for the energy it consumes in soft drinks. However, as added sugars decrease satiety and we don’t feel hungry, we simply calibrate our levels of sweetness in our preferences for other foods, thus, ultimately increasing the intake of sugar and total energy.

Soft drink consumption is also the culprit for increased levels of both systolic and diastolic blood pressure. According to a 10-week study, people who consumed sugar-sweetened soft drinks over the experiment exhibited an increase in the levels of their blood pressure, whereas people who consumed artificially sweetened beverages demonstrated a decrease in blood pressure. Besides, another study suggested a positive correlation between soft drink consumption and hypertension.

Soft drink consumption is also positively associated to other health problems such as urinary or kidney stones, yet to a certain extent and provided that risk factors such as calcium and potassium are controlled. It is also related to dental caries as a result of the high intake of added sugars. Regardless of all above mentioned effects, soft drink consumption is responsible for a variety of health related issues.  According to an experimental study conducted by Harvard, people who are totally healthy, but consume at least one soft drink per day are likely to develop within four years a 25% increased risk of high triglyceride levels, a 31% increased likelihood of obesity, a 32% higher likelihood of lower HDL levels and a 44% increased risk of metabolic syndrome.

A freelance writer, top MBA graduate with Finance major, passionate about business, finance, history and music; this is pretty much me in a nutshell.

I provide high quality writing services since 2005 in the field of Business & Finance, Movie Reviews, Book Reviews, Health & Fitness, Internet and Relationships. I also have a very good knowledge of Politics and History.

My advanced familiarity with financial modeling, financial statement analysis, capital budgeting and market research has helped me a lot, not only to be a successful professional, but mostly to see life under a more creative and innovative perspective. Besides, having lived for two years in Chicago, IL and Boca Raton, FL and for quite some time in Paris, France has provided me with an international aspect and has enlarged the way I see and understand life.

I currently work as a financial and investment advisor at an international financial institution. Yet, my dream is to be able to make a living as a writer.

You may find me at:

I’m not tiny and I am a bit overweight. I don’t want to drink too much. Does it look wrong to have three alcoholic drinks on a second date? Women: do you usually get slightly tipsy from three drinks? I drink super fast & love alcohol, but mainly on dates, to loosen up, but not to get drunk, just for a buzz. Thx.


Image taken on 2009-03-28 13:59:40 by FotoosVanRobin.

In the later years a career in the food and beverage industry was a big No! No! Times have changed and people find the Food Industry more exploring, interesting and interactive, apart from the excellent salary package. If you hold an inclination to do something big in the Food Industry, initially you will have to start with little things. A skilled worker has more openings in this industry. A degree in culinary arts, nutrition & dietetics, food and beverage operations will do the magic. The Food and Beverage industry is all about Serving. The more you serve, the more you earn.

The Food and Beverage Industry is a huge industry, not limiting the job opportunities to specific openings. Food Service management requirements are similar to those of any other management position in the service industry. Any person, who is willing to work hard, enjoys dealing with people and supervising others can enter in the management level jobs.

Highlights on the various Divisions of Food and Beverage Industry

Bakery Industry

This sector is doing brisk business. Stiff competition in the global bakery market is a driving force for growth potential. The mindsets of people are changing, now people just don’t want a round cake but designer cakes. The Job is not just limited to Baker and a Helper, it has moved on from just a “Bakery” to a giant size Bakery Industry. There are top level job positions namely Vice President, General Manager, Chief Financial Officer to name a few.

Hotel Industry

This is yet another section doing overwhelming business. Huge number of Job Vacancies lies in this area. Beginning from a Bartender, Chef and Room Service Boy right up to top managerial level jobs. This industry is also known as the “Hospitality Industry”. This industry is directly associated with Free Time. The Hotels in Exotic Holiday Destinations are striving towards having brisk business. They try to reduce rates, brush up the facilities available and try to see that none of the rooms are empty.

Beverage Industry

When it comes to wine, drinks, the Beverage Industry rushes into action. The Key positions for this industry are Quality Analyst. People are so particular about food; there is a need for a Quality assurance manager in the Beverage Industry as here is it more dealing with drinks. Apart from this there are various other Jobs available here.

Bright Career Prospects

The career opportunities are brighter in the Food and Beverage Industry. Here you could choose the area of your interest. If you are a foodie and love to cook you could opt for the Hotel Industry and if you love to meet people and move to places the Hospitality Industry is calling you. Variations in Job profile is what the Industry offers. All you need to do is to slog it out and excel in your work.


From the industry analysis we can conclude that the Food Industry progressed in leaps and bounds. There are openings in various sectors namely Food Science, Food Technology, Food Machinery to name a few. It has become a field of variety wherein you could explore your potentials and work within the areas of your interest.

Tom Justa is the author of this quality article as he loves to write on different topics and especially on jobs in different industries. You can check his quality work and more jobs in different industries at Tag44

I’ve saved myself a treat for doing a lot of chores today – two loads of laundry, dishes, cleaning bathroom and kitchen, including mopping the floors. But, I can’t decide what beverage I should have to go with it – here’s what I have to drink:

1. Milk
2. Hot chocolate
3. Cranapple cider
4. Green or Oolong tea
5. Grape soda

Which would you choose – best answer will have an explanation of why the beverage will go well with the chocolate candy bar.

  • All natural ingredients — malted barley, barley, ch icory, rye and nothing else.
  • 100% naturally caffeine free
  • Coffee-like taste
  • Very low acidity
  • Product of Switzerland

Product Description
Pero is a 100% natural beverage with a coffee-like taste. It is 100% naturally caffeine free and blended from select all natural ingredients — malted barley, barley, chicory, and rye. Pero contains no stimulants and therefore will not elevate heart rate or blood pressure, cause sleeplessness or create any adverse physical ailments typically associated with caffeine consumption. Plus the low acidity of this natural beverage makes it easy to enjoy morning, noon or night without fear of an upset stomach. Pero can be mixed with your favorite ingredients to create your own hot drink specialties to relax and enjoy. So, take a break and make Pero the beverage of choice for you and your family.

Pero Instant Natural Beverage, 7-Ounce Canisters

  • ISBN13: 9780230603868
  • Condition: NEW
  • Notes: Brand New from Publisher. No Remainder Mark.

Product Description

This book explores globalization through a historical and anthropological study of how familiar soft drinks such as Coke and Pepsi became valued as more than mere commodities.  Foster discusses the transnational operations of soft drink companies and, in particular, the marketing of soft drinks in Papua New Guinea, a country only recently opened up to the flow of brand name consumer goods.  Based on field observations and interviews, as well as archival and library research, this book is of interest to anyone concerned about the cultural consequences and political prospects of globalization, including new forms of consumer citizenship and corporate social responsibility.

Coca-Globalization: Following Soft Drinks from New York to New Guinea