Only Drinks

Drinks and Cocktails guides and resources

According to the National Soft Drinks Association (NSDA), in 2004, Americans consumed on average 1.5 12-ounce cans per day and spent over nearly $850 per household per year for the consumption of soft drinks. By adjusting these figures on a nationwide basis, U.S. consumers spent over $65 billion on soft drinks and consumed nearly 560 12-ounce cans per year. Pretty scary, isn’t it?

It is scary, but it can certainly be explained.

Soft drink consumption in the United States was a widely recognized phenomenon since 1950s. There was no single man, woman or child at a movie theater without a large pop corn and a soda can. Large displays were all over the places showing the famous vintage Coke signs or the Space Age popcorn box of the 1950s; boys with leather jackets drinking coke; girls with colorful outfits and blood-red lips drinking soda.

In the 1960s, the soft drink industry introduced container sizes in the market. Gradually, the standard size 6-½-ounce serving grew into the 12-ounce can and over time it got replaced by a 20- ounce bottle. What later became known as “big” – and in our era as “super-sized” – was introduced in the era of drive-ins and fancy convertibles. The, 7-Eleven stores introduced the 64-ounce Double Gulp. Inevitably, Americans were consuming gallons of soft drinks in a single-serving container.

At the same time, large beverage companies and fast food chains were offering large servings at low prices to attract more customers and increase consumption. Americans could buy a small (16oz) soda for $1.05 and a large (32oz) soda for only $1.57. So, in effect, they could buy double serving for only half a dollar more.

The impact of advertising and the intense marketing efforts of soft drinks corporations and large beverage companies led to a huge increase of soft drink consumption in the late 1980s. Having spent billions of dollars on advertising and having targeted even children under age 12 as well as elementary school children soft drink companies have managed to double their sales in 1988. Soft drink consumption soared via ads on children’s toys, movies, cartoons, videos and large displays on playgrounds and amusement parks. Besides, they have also targeted adults through TV, radio, magazines and Internet sweepstakes and contests.

During the 1990s, soft drinks corporations, in cooperation with fast food organizations, intensified their marketing efforts, putting American children on the top of their target customer list. Running advertisements on Channel One, large beverage companies had a direct impact on nearly 8 million children of age between 7 and 15. District 11 in Colorado Springs was the first public school to host Burger King’ advertisements in its hallways and on the sides of its school buses, which led to a 10-year contract with Coca Cola and a profit of $11 million over the life of the deal. Following the brilliant example of District 11, all Colorado schools signed similar deals with Coca Cola, and in the name of profit, students were encouraged to have a soda even in the classrooms. The eradication of a junked nation did not stop there. Coca-Cola was reported to have compensated the Boys & Girls Clubs of America $60 million for the exclusive marketing of its brand in over 2,000 school facilities.

After the scary statistics of 2004, there has been an organized effort from the Center for Science in the Public Interest (CSPI) and several consumer organizations to shift consumer preferences toward healthier dietary habits that would not involve the consumption of soft drinks to such a great extent. Indeed, by the end of 2004, the consumption of soft drinks had declined 12 percent, while the sales of soft drinks corporations and large beverage companies had declined 6.6 percent to 52.4 gallons from 56.1 gallons in 1998.

In 2007, the sales volume of soft drinks declined 2.3 percent and in 2008 declined 3 percent, recording the lowest volume since 1997. It seems like the fear for severe health conditions associated to soft drinks overconsumption such as obesity, heart diseases, strokes, cancer, osteoporosis, hypertension, high blood pressure and others, has shifted consumer preferences towards a healthier lifestyle. Admittedly, Americans do not consume as many soft drinks as they used to in the 1990s. The question, though, remains: is it a permanent trend?

A freelance writer, top MBA graduate with Finance major, passionate about business, finance, history and music; this is pretty much me in a nutshell.

I provide high quality writing services since 2005 in the field of Business & Finance, Movie Reviews, Book Reviews, Health & Fitness, Internet and Relationships. I also have a very good knowledge of Politics and History.

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whisky
Image taken on 2007-09-24 17:58:42 by organic.matter.


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There are several things to look for when buying whisky. The amount of aging time, the ingredients in a blended whisky, and whether you prefer single malt whisky are things to be considered. Blended whisky comes in a wide range of flavours and just because you like one type of blended whisky does not mean that you will necessarily like others.

The longer a whisky is aged, the smoother it gets as a general rule, and if it is a blended whisky, it can also determine the flavour by whether the blending or vatting is done prior to aging or prior to bottling. Some whisky drinkers that are connoisseurs consider single malt whisky the purist whisky, while others prefer blended whisky for the enhanced flavouring which can include smoky, honey, fruity and spicy tastes, depending on the malted grains that are used.

The type of wood that is used in the aging cask can also determine flavour, especially for whiskies that have been aged longer. In Scotland, it is not considered whisky until it is aged three years, and some whisky may be aged for over 20 years. Oak barrels or applewood barrels lend a unique flavour to the whisky that is aged in them, for example.

The distilling process is only the beginning of the process in making a fine whisky. Some of the blended whiskies have taken years to achieve the flavouring they desire and once discovered, consistency in the recipe is key to making a good blended whisky. Some flavours of malt whisky and grain whisky go together better than others, and most blending involves the use of caramel for colouring consistency.

To know what to look for when buying whisky, you need to first determine whether you prefer single malt or a blended whisky. Most people have a preference for one or the other. Blended whisky can be a blend of several different types of malt whisky, or can be a blend of malt and other grain whisky. It is not unusual for some blends to have 40 or more different individual types of whisky.

Another thing to consider if you like blended whisky, is the type of flavouring you prefer. If you prefer a fruity flavouring, then you may not like a spicy whisky blend, for example. Also, there are varying degrees of flavours, therefore if you don’t like a smoky taste, then you certainly will not enjoy a blended whisky that has it.

The aging process in number of years and type of vatting can also determine the smoothness of whisky, and some people prefer a longer aged whisky if they are drinking it alone or on the rocks. Blended whisky is typically used when making cocktails, since it is less expensive than a single malt whisky and other flavours in the cocktail would mask the malt flavour anyway.

What to look for when buying whisky is determined by personal taste. Being knowledgeable in the types of whisky there are to choose from can also make it easier to pick the one with the flavouring that you are most likely to prefer.

Derek Rogers is a freelance writer who writes for a number of UK businesses. For a large range of wines, spirits, liqueurs and whisky he recommends Alexander Hadleigh Wine Merchants & Importers, a leading provider of some of the finest Whisky from around the World.


Mixologist Eben Freeman, of Tailor Restaurant in New York City, demonstrates how to prepare a variation on the classic Daiquiri cocktail.

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Product Description
The Wine Saver is a vacuum pump which extracts the air from an opened bottle and reseals it with a reusable rubber stopper. It slows down the oxidation process and keeps the wine fresh for 7 to 10 days

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beverage
Image taken on 2007-07-19 14:07:03 by the8rgrl.

Online spirits sales unlike wine has been in a small decline in the last six months as people focus on spending their income wisely. There are though some interesting trends in online spirits sales which should not be ignored.

For the last five years the spirits industry and online spirits has been driven by the amazing growth of vodka, which has now overtaken whisk(e)yas the number one category. This growth has fuelled online spirits sales and driven retail pricing, but it has peaked. Six percent of all vodka online is flavoured vodka, and gin is, after all a flavoured vodka.

It is now surprise that the online vodka drinker is moving into gin, and the category is growing in a robust manner. Premium gin online is in the most growth at 9% with brands like Beefeater 24, Tanqueray No Ten, Hendrick’s, Brockman’s and a very new brand Sipsmith steaming ahead. All these great brands have one thing in common, small batch production, great bottle design, clever marketing and above all great tasting product.

Online spirits will bounce back into growth via the gin category and ironically it will be the online space where consumers discover these brands. Vodka online is suffering from the same problems the wine online merchants have with champagne sales, as the category has become too ostentatious and expensive. Sparkling wines such as Prosecco are replacing champagne online and gin is replacing vodka.

There is also another two online spirits categories which are pushing the industry out of decline. The first one is bourbon which is American whiskey, which must consist of at least 51% corn with the remainder being wheat and/or rye, and malted barley. Originally created out of Bourbon county. This great category has been in dynamic growth for 6 years lead by the daddy Mr Jack Daniel’s, but other brands like Wild Turkey, Buffalo Trace and Blanton’s are growing. Online bourbon sales have continued to be strong and certain key words are not cheap to buy because of their growth.

The second one is online gold rum with brands such as Havana Club, Matusalem, Pampero and Appleton’s and it is the cocktail industry that is driving this growth as well as a trend back to authentic spirits.

Online spirits will come back into growth and it will be authentic spirits that pull them through, but for gifts online or special occasions you cannot go far wrong with a spirit. Flavoured vodka online may not be dead but it is the old flavoured gin that will steal the show online. It is now surprise that the online vodka drinker is moving into gin, and the category is growing in a robust manner. Premium gin online is in the most growth at 9% with brands like Beefeater 24, Tanqueray No Ten, Hendrick’s, Brockman’s and a very new brand Sipsmith steaming ahead. All these great brands have one thing in common, small batch production, great bottle design, clever marketing and above all great tasting product.

The Purveyor is a retailer of fine wines, online spirits & online champagnes. At the Purveyor you can buy wine online in 6 bottle or 12 bottle cases or as a single gift. Contacts For interviews, images or comments contact: Scott Lenik Sales and Marketing Director Email: scott@thepurveyor.com


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Blended bottled beverage. Something tells me you shouldn’t drink this.