Only Drinks

Drinks and Cocktails guides and resources


Amazing wine glass music by Jamey Turner. Jameyturner.com


Zach Galifianakis, Tim Heidecker and Eric Wareheim were commissioned by Absolut Vodka to make a film for their website. They were told they could do anything they wanted as long as they mentioned the product. Edited by Ben Berman.

cocktail
Image taken on 2009-03-19 18:11:08 by Mrs eNil.


*In the voice of Dan LaFontaine (AKA Movie Announcer Guy)*

“The order of a world hangs on the brink of destruction. A world of sub-freezing temperatures well lit behind a glass door leading into the abyss beyond. One energy drink, a drink that has stood in defiance to the passage of time in a raging American economy. One energy drink holds its ground in the face of destruction. Destruction from the five most powerful energy drink armies known to man. Five armies so fierce, so large, that they shake the very shelves they stand on. The sole energy drink standard spawned with the beginning of time itself now fights in the eclipse of the Five Armies. The Five Armies of Amp, Monster, Sobe, Rip-It, and Rockstar have all found their way to the battlefield. Tradition will battle evolution in the ultimate showdown. One will survive. One will fall. One lone energy drink blogger will risk it all. Risk it all to tell all as he covers the results of the epic battle. What army will reign supreme and threaten the very nature of the current world? Read on… or take cover.”

Amp

This is Pepsi’s entry into the market. It started with the timeless and irresistibly tasty original Amp. This was one of the first energy drinks to break away from the standard energy drink flavor, and in hindsight was ahead of its time. Drink makers to this day have a hard time producing energy drinks with such a wonderful better-than-soda flavor. The Amp line quickly evolved with the addition of 5 other variations and a couple of recent tea additions. The line-up does not have one bad tasting drink, but a lack of energy plagues each and every one of them.

Variety: 3/5 Taste: 4/5 Energy: 2/5

Total: 9/15

Monster

This drink line-up is one mean powerhouse of taste, energy, tradition, and advertising power. The original Monster started out slow in the needy niche of the videogamer, but soon evolved into motor sports. Monster now undeniably commands the motor sport genre, and has won over the hearts of many average energy drink consumers with its unique taste and impressive energy offerings. It’s hard to not be intrigued by a can graphic of a monster inside the can clawing to get out. Monster’s popularity grew exponentially as soon as it started finding its way out of LAN gaming sessions to more and more gas station shelves, and soon added 4 other variations. Even more, Monster branched out extensively with their Java line-up to cater to the bean and tea lovers out there.

Variety: 4/5 Taste: 3/5 Energy: 4/5

Total: 11/15

SoBe

Pepsi just couldn’t get enough of the energy drink dollar with the Amp lineup! So, shortly after gobbling up SoBe from its original owners, they cranked out more energy drinks under the SoBe name. The first, No Fear, was an instant hit with its no-bs grapefruit taste. This drink picked a flavor direction, fully committed itself to it, and nailed it. Energy in the SoBe line has always been moderate, though, unfortunately. This seems to be a recurring theme with Pepsi. Obviously the SoBe line had No Fear, as its roster soon became incredibly deep. Added to the family were the Adrenaline Rush variants, sugar free versions, Gold, a promotional limited run Superman drink, a couple Essential Energy variants, and the recent Super Energy variants. In total, we’re talking 14 energy drinks in the history of SoBe. Currently, about 12 are available. The original No Fear cans are virtually nonexistent and the Superman drink is long gone.

Variety: 5/5 Taste: 3/5 Energy: 3/5

Total: 11/15

Rip-It

I have no idea where these drinks came from, it’s as if they flooded gas station coolers overnight. Unlike the other drink lines, this one did not start on a single successful drink and build up. This collection hit the market with an exceptional variety that hundreds of other drink manufacturers are still struggling to achieve. Rip-It’s offerings are also unique in the sense that each drink has its own highly unique (and enjoyable) taste, not just a special flavoring on top of a familiar taste foundation. This is actually quite an uncommon feature in the majority of energy drink collections out there. Unfortunately, energy offerings are mediocre at best. It is not uncommon to drink one of these drinks and feel nothing. To count the number of Rip-It flavors available you may just need to get a calculator out. This collection ties SoBe for the most extensive energy drink line-up known to man (Rockstar actually pretty much makes it a three-way tie, read on).

Variety: 5/5 Taste: 5/5 Energy: 2/5

Total: 12/15

Rockstar

To me, this drink’s gimmicky name and associated slogans are entirely lame. It seems as if the people behind the name of the drink did not trust the average consumer’s ability to understand analogies for the concept of energy, and landed with Rockstar – which conveniently comes packaged with a goody bag of painfully obvious cliché’s. “Gee guys. When I drink this drink I feel like I wanna… I dunno it’s awesome I think I wanna party! Ooh oohoooooh I know! I want to PARTY LIKE A ROCKSTAR! Hahaha did you hear that? I totally just made that connection on the fly! Ahh oh ooooh that’s so cool because rockstars like, you know – get crazy pumped up on life and totally bang all the hot chicks. This is awesome.” Ok, enough of my rant. I’ll get straight to the point – this drink is coffee’s worst enemy. The original Rockstar was received moderately well. It was a little late in the game, but it made a statement with its own take on flavor and energy; oh the energy! I’m telling you, the company behind Rockstar simply gets us. The drinks that followed the original Rockstar, all 10 of them (PLUS some coffee flavors), each offered more caffeine than any other drink collection has the guts to. Some of the drinks may not be the tastiest out there, but they certainly don’t gag you. But seriously, this drink line-up is the energy king.

Variety: 5/5 Taste: 3/5 Energy: 5/5

Total: 13/15

Victor: Rockstar!!!

This is the drink collection made for energy fiends. Down any one of their drinks, and you can almost always count on a pleasant experience with guaranteed wake-up power. To the rest of the four armies, take a book out of Rockstar’s page and give the customers what they want. Pack your 16oz cans with energy, and if you’re worried we won’t like it, offer some smaller cans. Rockstar, I salute you. I wish you the best of luck in knocking down the reigning king of energy drink sales. You know the one.

Individual Awards:

Most Improved: Rockstar Best Value: Rip-It (starting at $1.09 I have to add) Best Aesthetics: Monster Best Product Naming: Rip-It

Other random awards for product lines not mentioned above:

Most promising up-and-comer: NOS Worst tasting: Vitamin Energy Best chance to give you a heart attack: Spike

Disclaimer: It may be obvious for some, but don’t forget these are all one person’s opinion 🙂 To qualify as an “army,” the company needed offer at least 7 different drinks (not including shots) that retail in the U.S. Product lines in the posted picture are not comprehensive. Written by Dusty Smith

Central Michigan University

Experimental Psychology Graduate Student

Researcher, Engineering Psychophysiology Laboratory

www.energyfiend.com

Founder, Michigan Intercollegiate Racquetball Association

Single Malt Scotch is a type of single malt whisky, distilled by a single distillery, using malted barley as the only grain ingredient in Scotland. As with any Scotch whisky, a Single Malt Scotch must be distilled in Scotland and matured in oak casks in Scotland for at least three years.

Water is needed in all stages of the production of whisky. It is mixed with the barley to promote germination, it is added to ground barley grist to create a mash and it is required for diluting most whisky before maturation and once again before bottling.

Barley, water and yeast are the exclusive ingredients required in the production of single malt Scotch.

The barley used to make the whisky is “malted” by soaking the grain in water for 2-3 days and then allowing it to germinate to produce the necessary enzymes required.

The malt is milled into coarse flour, and mixed with hot water to activate the enzymes, which leads to conversion of starches to fermentable sugars. Long starch chains are broken into glucose, maltriose, and maltose, which can be fermented by yeast.

The extraction is carried out in a large kettle called a mash tun. At first, the hot water activates the enzymes by providing an optimal temperature for activity in the grist. The enzymes act on the starch to convert it into sugar, and in the process it produces a sugary liquid, known as wort.

Yeast is then added to the wort for fermentation, in a large vessel called a washback. Washbacks are commonly made of Oregon Pine or stainless steel. The yeast feeds on the sugars and as a by-product produces both carbon dioxide and alcohol; this process is called fermentation and can take up to three days to complete. When the process is complete, the liquid contains an alcohol percentage of 5% to 7% by volume, and is now known as wash.

To be called a single malt Scotch, a bottle may only contain whisky distilled from malted barley produced at a single distillery. If the bottle is the product of single malt whiskies produced at more than one distillery, the whisky is called a vatted malt, or a blended malt. If the single malt is mixed with grain whisky, the result is a blended Scotch whisky.

The age mentioned on a bottle of single malt Scotch is the age of the youngest malt in the mix, as commonly the whiskies of several years are mixed together in a vat to create a more consistent drink.

Single Malt was created by a small group of whisky afficinados. It started out as a ‘Whisky club’ where lovers of single malts got together and made small talk over a malt. For more further information about Scotch please www.whiskycircle.com.

The vodka category continues to thrive throughout the world led by the Russian Company Sojuzplodimport’s Stolichnaya, although the majority of its sales are domestic, and Diageo’s Smirnoff which is the world’s leading international vodka brand as well as the world’s number two international brand behind Bacardi.

Today the vodka category is intensely competitive and there are a number of reasons for the continuing rise in popularity including the drink’s mixability, its emergence as a lifestyle drink appealing to the younger generation, the very successful vodka-based low alcohol drinks such as Smirnoff Ice and of course the global marketing of the category’s leading brands.

Table of Contents

Chapter 1 When will the bubble burst?

Chapter 2 Leading markets by volume

Chapter 3 Leading international brands by volume

Chapter 4 Leading brands with sales predominantly in East European Markets

Chapter 5 Leading international brands

1) Smirnoff

2) Absolut

3) Stolichnaya

4) Popov

5) McCormick

6) Finlandia

7) Skyy

8) Gordon’s

9) Barton

10) Koskenkorva

11) Gorbatschow

12) Skol

13) Grey Goose

14) Ketel One

15) Wyborowa

16) Eristoff

Chapter 6 West Europe

West Europe – Leading international brands by volume

Chapter 7 East Europe

Chapter 8 North America

Chapter 9 South Africa

Chapter 10 Australia and New Zealand

Brand share (%)

Brand share (%)

Chapter 11 South America

Chapter 12 Asia

Brand index

List of Tables

Table 1: Austria

Table 2: Belgium

Table 3: Denmark

Table 4: Finland

Table 5: France

Table 6: Germany

Table 7: Greece

Table 8: Iceland

Table 9: Ireland

Table 10: Italy

Table 11: Netherlands

Table 12: Norway

Table 13: Portugal

Table 14: Spain

Table 15: Sweden

Table 16: Switzerland

Table 17: Turkey

Table 18: United Kingdom

Table 19: USA

Table 20: Canada

Table 21: South Africa

Table 22: Australia

Table 23: New Zealand

For more information kindly visit:

http://www.bharatbook.com/detail.asp?id=70361

BharatBook, the leading information aggregator. We facilitate and support the business information needs. With over 90,000 reports, you can get instant access and insights on the studies in you for market research, corporate / strategic planning by providing the latest information in the form of reports, journals, magazines and databases on varied industries like automotive, oil and gas, shipping, textiles, pharmaceuticals, energy, banking, finance, insurance, risk management, country intelligence, consumer & durable goods, chemical and more your areas of interest. Contact us at +91 22 27578668 / 27579438 or email info@bharatbook.com or our website www.bharatbook.com

beverage
Image taken on 2009-10-12 15:51:21 by atmtx.

beverage
Image taken on 2010-01-17 19:14:31 by Daniel Y. Go.

wine
Image taken on 2006-06-09 01:57:10 by AmUnivers.

drinks
Image taken on 2005-06-14 00:42:50 by CaptPiper.