Coca-Cola Huiyuan case of M & Inspiration – Coca-Cola, Huiyuan – Food Industry

Financial crisis, the asset price declines, but the real strategic investments should be in the economic, market, capital market in the worst times, because in the worst time of our equity investment is often the best of times, the cheapest price time. Now take the initiative to carry out large-scale mergers and acquisitions is indeed heaven-sent opportunity.

On Coca-Cola Buy Huiyuan Case, we must respect their decision-making entrepreneurs, enterprise development, respect for law itself to respect the inherent laws of market economy, respect for laws and regulations.

Delicious since September 3 Coke The company announced the acquisition of Huiyuan Juice Since the uproar of public opinion, especially on the Internet denouncing the sound constantly, asked the Commerce Department to protect “private enterprise” and “national brand”, no approval of the merger through. This, scholars have launched a lively discussion. Support Huiyuan scholars believe that this is normal market behavior business, events not related to the need to say, and that Beverages Industry is fully competitive industry, will not endanger the “national economic security”; opponents make the case that certainty of antitrust investigations, mergers and acquisitions result of Huiyuan’s brand value would shrink considerably, as Coca-Cola will meet collective resistance to the Chinese consumer and stop drinking.

So far, the Ministry of Commerce Despite the filing, but did not give the final result. But people’s thinking has been “hot” to the present. Not long ago, “Globalization, mergers and acquisitions of financial crisis and Seminar” held in Beijing, Coca-Cola Huiyuan case of mergers and acquisitions, for example, the scholars on the current international financial situation and conduct in-depth discussion of mergers and acquisitions.

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The global financial crisis has brought opportunities to the Chinese M & A

Within the world, the rapid expansion of cross-border M & A shortcut to the enterprise, an enterprise to achieve an important means of transnational operations. Especially in the last 23 decades, powerful combination, to eat small frequent and other forms of cross-border mergers and acquisitions, global industry restructuring, re-shuffle in the rapid economic growth or economic downturn, particularly high probability of occurrence.

Former vice minister of Ministry of Foreign Trade, WTO chief negotiator Tong Zhiguang suggested that the current global financial crisis, it is a good opportunity for us to go out. He said the ultimate goal of economic globalization is the most rational allocation of global resources, so that all countries in the world economy were becoming increasingly interdependent. 30 years of reform and opening up trend coincides with the big bump, we get a lot of interest, which is 200 years Chinese people have not encountered an opportunity. Cheung Kong Graduate School Professor Zhou Chunsheng

that in the long run, major crisis is a big opportunity. Financial crisis for each country’s business and strategic M & A provides the unique opportunity to once-a heaven-sent, but also to bring a century of Chinese enterprises the opportunity of epic proportions.

China is a resource-dependent countries, the situation we now face is a large population and per capita resources. As the financial turmoil, economic decline entities, resources, price drop, if China’s large state-owned enterprises to carry out this strategic acquisition time can be obtained at relatively low cost of resources needed for future development, which for us is very favorable.

We can lower the prices of global strategic positioning, strategic positioning as the most sensitive issue is the price position. Financial crisis in asset prices are declining sharply, the real strategic investments should be in the economic, market, capital market in the worst time, because in the worst time of our equity investment is often the best of times, when the cheapest price. Zhou Chunsheng predicted the financial crisis may last two to three years, after the sharp rebound in capital prices, which now take the initiative to carry out large-scale mergers and acquisitions is indeed heaven-sent opportunity.

Tong Zhiguang that in the current situation, we should go out from the strategy. Although we have advocated for years, “going out” strategy, China’s economy after 30 years of reform and opening up the world’s peaceful rise has been recognized, but substantial growth in addition to import and export trade other than going out implementation of the strategy difficult. We should follow the principles of WTO, to carry forward the spirit against all odds, the courage to go out.

I am a professional editor from China Product, and my work is to promote a free online trade platform.
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