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Browsing Posts tagged Advertising

by Nell Hardcastle Advertising is a form of communication intended to persuade an audience (viewers, readers or listeners) to take some action. It includes the name of a product or service and how that product or service could benefit the consumer, to persuade potential customers to purchase or to consume that particular brand. Modern advertising […]

by spwelton Advertising is a form of communication intended to persuade an audience (viewers, readers or listeners) to take some action. It includes the name of a product or service and how that product or service could benefit the consumer, to persuade potential customers to purchase or to consume that particular brand. Modern advertising developed […]

As someone who has worked on both the creative and executive ends of advertising for 25 years, I can tell you that radio is one of my favorite mediums.  Why?  Because radio truly is the “theater of the mind.”  Radio uses voices, music and sound effects (sfx) to create moods and images that spark the […]

Beijing on March 30, according to foreign media reports, “The Wall Street Journal,” Advertising and marketing part of Suzanne? Vranica (SuzanneVranica) published analysis commented that Kodak’s new CMO Haizilete (JeffHayzlett), led by advertising style is changing, in order to revive the Kodak brand influence. The following for the full text: Eastman Kodak (EastmanKodak) the company […]

As someone who has sold, written, and produced millions of dollars’ worth of radio advertising since 1973, I have long been a proponent of using advertisers’ voices in their radio commercials. This used to incur the wrath of radio station program directors and self-proclaimed radio advertising experts, who felt that only mellifluous “professional” voices were worthy […]

Hypnosis as well as subliminal methods are common in advertising. In spite of early efforts to veto it, hypnosis and subliminals are widely used in advertising and marketing to raise market share. The initial documented subliminal trial was carried out by James Vicary in 1957. He said that an experiment in which moviegoers watching a […]

The line between editorial content and advertising in news media is blurrier and blurrier. That’s not bullshit. It’s repurposed bovine waste. Bookmark To TV 2M

EPISODE SYNOPSIS: Allison has an in depth one-on-one with legendary advertising strategist, Robert Chandler where they openly explore the intricacies of the industry. Mr. Chandler shares candidly about his history and experiences in advertising over the last few decades shedding light on the changing cultural and political landscape, advertising ethics and how best to ‘execute […]

by ahisgett Question by David: What kind of automobile did Red Bull use for their advertising in the United States back in 2001? I worked for Red Bull back in 2001 and we drove around in a automobile of some sorts but I can’t think of the name of it now. It was supposed to […]

by foodiesathome.com Tropical Nights Martini Party Sponsored by Peak Seven Advertising! (benefiting the March of Dimes) Monday, August 25 6:00pm – 7:30pm Imagine a place where tropical breezes blow, palm trees sway and the drinks are overflowing. Now put yourself there! It’s the end of the lazy days of summer in South Florida and we’re […]